On the 10th of November Ferrari introduced the new 458 Spider at the Dubai International Motor Show after its roaring premiere in Frankfurt earlier this year. Ferrari’s exciting new 8-cylinder convertible, the 458 Spider has enjoyed in the Middle East the same vivid interest being the World's first mid-rear engined berlinetta equipped with a retractable hard top. The car was unveiled by Mr. Enrico Galliera, Senior Vice President Commercial and Marketing, along with Scuderia Ferrari Marlboro team principal Mr. Stefano Domenicali, Mr. Pietro Innocenti General Manager Ferrari Middle East & Africa and Mr. Hossam Hosni General Manager of Al Tayer Motors, the official Ferrari Importer in the United Arab Emirates. Mr. Enrico Galliera also announced the other novelty on the stand that created a vibrant curiosity on the stand, the Tailor Made program that is aimed at a select number of clients who want to ensure their cars are even more unique. He added that the Tailor Made puts an extensive range of materials, colors and finishes at the client’s disposal and invited the guests to discover the California brought to the Ferrari stand that was specially customized according to one of the Tailor Made themes, the Classica.

The FF that has been extremely well received by the Middle East shared the spotlight of the other models. The audience was impressed by its innovative features, its versatility and above all on its space capacity. The FF is a whole new interpretation of the sporty Grand Tourer concept. It is not only the very first four-wheel drive Ferrari but, more significantly, hails a major break with the past by reconciling extreme performances with the usability and versatility of an authentic GT and a highly innovative design.